Dice | Geek Speak
Dice.com is an online job board specifically geared towards techs. Techs are already hit with multiple ads constantly in the online world, so for this outdoor campaign it was all about reaching them on their way to work. Direct messages were created and then translated by true techs into languages such as unix, java, C+, python and "geek speak", and then placed in key markets like Silicon Valley, Seattle and Dallas.
Designed at Barkley.
Writers: Reza Heidari, Tyler Van Winkle, Brendan Kilcoyne
ACD: Brendan Kilcoyne
ECD: Paul Behnen
Chief Creative Officer: Don McKinney
Project Manager: Amy Howe
Strategic Planner: Chris Cardetti
